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Case Study:
Lessiters Chocolates were hugely well respected in the industry as manufactures of fine Swiss chocolates and truffles however, despite this success, they had almost no consumer brand awareness.
The challenge here was to create a complete new brand concept that would appeal to the direct consumer market without detracting from the current success of Lessiter's itself. I developed a complete new identity around the name “The Secret Truffletier”. The brand marque was then incorporated across website, packaging and promotional materials.
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