The brand needed to be slightly playful but still uphold their reputation as a top prep school. For the new brand I chose a bear symbolising Patience, Connection, Confidence, Nurturing and Protection.

The prospectus that was created reflected the magic of Longacre with a parcel shaped prospectus tied neatly with a ribbon. Opening the prospectus gave the feeling of opening something very special and unique. This feeling was reinforced on the website with striking photography.