This was a challenging brief that required extensive analysis to find out what Barley House was and where they wanted to be. The brand mark was born from the research that was conducted internally, combining the hexagon, symbolising stability and hard work. The dynamic lines symbolising moving forward and working together, as well as the Phoenician symbol 'beth', that appears in the middle which means house.

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The SMP 'Helping brave brands become remarkable' became their mantra, which extended into their internal building, creating zones of multi-sensory environments for clients to experience and marketing material that made them stand out. The agency brewed their own beer 'Horven' for a direct mail piece that had its own story about battling the denizen of the deep and the bravery that was required.